April 28, 2015 Comments (0) Views: 1432 Lifestyle

Mercedes-Benz at Hyères International Festival of Fashion and Photography

To celebrate the 30th anniversary of the festival, Mercedes-Benz has collaborated with Villa Noailles to present the exhibition “The Formers”, looking back over the Festival’s history and including looks from 12 former participants, with notable names such as Steven Tai, Satu Maaranen, Roshi Porkar and Coralie Marabelle who all had the opportunity to present their collections at Mercedes-Benz Fashion Week Berlin over the past years. “The Formers” has exhibited the 12 former designers in their own dedicated areas around the space, which has been staged by artist Marc Turlan.

The formers Mercedes-Benz

Among the guests who attended were Caroline de Maigret, The Princess Caroline of Monaco, Anthony Vaccarello, Geoffroy de la Bourdonnaye, CEO of Chloe, Stéphane Wargnier, executive chairman of the Fédération française de la couture, Didier Grumbach, the honorary president of the Fédération française de la couture and president of Hyères International Festival and Jean-Pierre Blanc, director of the Villa Noailles.

As part of this fashion commitment, Mercedes-Benz is unfailing in its support for young, emerging designers. The brand encourages promising international talent to champion their vision, in particular through its vast international designer exchange programme, which offers different types of competitions worldwide to select exceptional designers from a host of brilliant candidates. Thanks to its fashion connections, Mercedes-Benz provides these talented designers with the perfect conditions for networking on an international scale and a platform to express the scope of their talent to a worldwide audience.


For 20 years Mercedes-Benz has placed particular importance on its relationship with fashion, a commitment that continues to grow apace around the world. Beginning with the title sponsorship of the Mercedes-Benz Fashion Week Australia in Sydney and Melbourne (1995), today, Mercedes-Benz supports over 50 fashion events in more than 30 countries, including Mercedes-Benz Fashion Weeks in Beijing, Madrid, Amsterdam, Tokyo and Istanbul.

Roshi Porkar, Satu Maraanen and Stefen Tai

Roshi Porkar, Satu Maraanen and Stefen Tai

One of the designers participating in the Festival will be invited by Mercedes-Benz to present their collection in Berlin through a show that is part of the official schedule. Each season, Mercedes-Benz Fashion Week Berlin attracts over 200,000 buyers and journalists.

Mercedes-Benz Fashion Week Berlin will be held from 7th to 10th July 2015.

Photos © 2015 Daimler AG

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